Hacking Human Behaviour

Posted by: cipherkill

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“The social psychology of this century reveals a major lesson: often it is not so much the kind of person a man is as the kind of situation in which he finds himself that determines how he will act.”

– Stanley Milgram, 1974 .

Do you think of yourself as a conformist or a non-conformist? If you are like most people, you probably believe that you are non-conformist enough to stand up to a group when you know you are right, but conformist enough to blend in with the rest of your peers.

In psychological terms, conformity refers to an individual’s tendency to follow the unspoken rules or behaviors of the social group to which he or she belongs. Researchers have long been interested in the degree to which people follow or rebel against social norms. During the 1950s, psychologist Solomon Asch conducted a series of experiments designed to demonstrate the powers of conformity in groups.

Another shocking psychological experiment conducted was the Milgram Experiment for obedience to authority. If a person in a position of authority ordered you to deliver a 400-volt electrical shock to another person, would you follow orders? Most people would answer this question with an adamant no, but Yale University psychologist Stanley Milgram conducted a series of obedience experiments during the 1960s that demonstrated surprising results. These experiments offer a powerful and disturbing look into the power of authority and obedience.

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